dreamwork.01 / PAID ACQUISITION
Build a two-channel acquisition programme
Managed Meta lead-generation activity alongside Google Search campaigns, tailoring targeting and campaign structures to patients seeking different clinic services.
OUR WORK / TRADITIONAL CHINESE MEDICINE
From patient interest to real clinic visits.
Scaling patient acquisition across Meta and Google while connecting advertising performance to appointment bookings, clinic attendance and cost per visit.
Independent marketing consulting · Singapore · March 2025–October 2026
GUO TAI TCM / THE STORYMore than generating leads. Building a measurable patient journey.
Attract → Educate → Book → Attend
+141%Recorded clinic show-ups · Mar–Oct YoY
+64%Recorded bookings · Mar–Oct YoY
−15%Reported cost per show-up · Mar–Oct YoY
The context
A growing clinic needs more than a full enquiry inbox.
Guo Tai TCM provides traditional Chinese medicine and wellness services in Singapore. Across Meta and Google, digital campaigns introduced prospective patients to its services and created opportunities for consultations and bookings.
As advertising investment increased, the business needed to understand whether greater exposure translated into appointments and actual visits—not simply more submitted forms.
The challenge
Scale acquisition without losing sight of patient attendance.
The challenge was twofold: expand reach as monthly advertising budgets grew, and maintain visibility over lead quality, confirmed bookings and attendance.
A low cost per lead could conceal poor booking conversion. Equally, a higher-cost channel could deliver patients more likely to book or attend. Measuring both platforms against downstream outcomes was essential.
Our approach
Connect media investment with the entire patient journey.
We built a measurement-led approach across Meta and Google, testing service-specific positioning while reporting on enquiries, bookings, show-ups, cost per booking and cost per show-up.
Rather than treating platform CPL as the only measure of success, performance reviews considered lead progression, operational follow-up and actual clinic attendance.
What we did
02 / CREATIVE & EDUCATION
Make services easier to understand
Developed patient-facing messaging and educational angles that explained service value and reduced friction before making an enquiry.
03 / FULL-FUNNEL REPORTING
Measure beyond the enquiry
Tracked campaign spend, lead volume, CPL, bookings, CPB, show-ups and CPS to connect marketing performance with operational outcomes.
04 / OPTIMISATION
Use booking signals to guide decisions
Reviewed channel and service-level results with clinic feedback, identifying differences in lead-to-booking conversion, appointment follow-up and attendance.
The impact
More appointments. More reported attendance. Better cost per visit.
Across comparable March–October reporting periods, recorded bookings rose 64% and recorded show-ups grew 141% as the acquisition programme expanded.
Despite a 105% increase in media investment, reported cost per show-up decreased approximately 15%—from S$253 to S$215. The stronger result was not merely generating more enquiries; it was bringing more recorded appointments through to clinic attendance.
Reported Meta and Google campaign/CRM snapshots, March–October 2025 versus March–October 2026. Show-ups are recorded statuses at the time of each monthly report; figures are not unique-patient or incremental-revenue claims.
Historical results are based on supplied campaign and operational snapshots. Exact attribution, reporting definitions and year coverage should be confirmed before public publication; no testimonials or unsupported revenue claims are implied.