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Good work.
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Explore selected projects across customer acquisition, conversion, growth strategy and operations

LAUNCH DELIVERY / 2026
2026Annual product launch
MultiProduct coordination
TECHNOLOGY / APPLE01

Behind the work of a global product launch

Digital project management · Cross-functional delivery · Production

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GROWTH BEYOND PAID MEDIA
5.3×Return on ad spend
−59%Affiliate acquisition cost
FINTECH & EDUCATION / 8VI02

Building a growth engine beyond paid advertising

Performance marketing · Influencer partnerships · Affiliates

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FROM ENQUIRIES TO APPOINTMENTS
150+Leads per month
+62%Increase in bookings
BEAUTY & LIFESTYLE / NEW HAIR DESIGN03

From enquiries to appointments

Customer acquisition · Conversion · Performance marketing

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FROM ENQUIRY TO CLINIC VISIT
+141%Recorded show-ups · YoY
−15%Cost per show-up · YoY
HEALTH SERVICES / GUO TAI TCM04

From patient interest to real clinic visits

Patient education · Booking measurement · Campaign optimisation

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CONTENT / CAMPAIGNS / CONVERSION
203Meta + Google leads
8Meta-reported show-ups
AESTHETICS & BEAUTY / DR HAACH05

Where content, campaigns and conversion come together

Acquisition · Content production · Consultation tracking

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PERSONALISED DESTINATION STORIES
7Languages · recalled
6,000+Creative variations · recalled
TOURISM & DESTINATIONS / JAPAN NATIONAL TOURISM ORGANIZATION06

One destination. Seven reasons to fall in love.

Traveller interests · Dynamic creative · Multilingual delivery

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PERSONALISED PROGRAMMATIC
+37%First-month new customers
2.4:1Reported lounge ROI
TRAVEL & HOSPITALITY / PLAZA PREMIUM GROUP07

Reaching the right traveller. At the right moment.

Programmatic · Dynamic creative · Audience intelligence

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AIRPORT HOSPITALITY / ACQUISITION
6.07Reported campaign ROI
HotelAirport-stay campaigns
HOSPITALITY / AEROTEL08

Reaching travellers when a room matters most

Offer-led creative · Airport hospitality · Acquisition

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RETAIL / LIFECYCLE MARKETING
20×Reported ROI
JapanCampaign market
RETAIL & HOME / IKEA JAPAN09

Turning inspiration into measurable action

Lifecycle marketing · Retail · Performance

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RESTAURANT FOOTFALL
DCODynamic creative
StoreVisit objective
RESTAURANTS / SUBWAY10

Making digital attention count in-store

Dynamic creative · Local relevance · Footfall

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MARKET-LED ACQUISITION DESIGN
7Markets in planning scope
3Markets in pilot scope
EDUCATION & EDTECH / CHAMP CODE ACADEMY11

Planning customer acquisition across markets

Regional strategy · Lead pipeline · Meta acquisition

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PERSONALISED AIRLINE ACQUISITION
234:1Agency-reported ROI
192Creative variations
AVIATION / CATHAY PACIFIC12

The right journey. The right message. At scale.

Programmatic · Personalisation · Dynamic creative

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RETAIL / REAL-TIME RELEVANCE
10 daysPositive ROAS reported
DCODynamic retail creative
RETAIL & CONSUMER / BWS13

Right product. Right price. Right now.

Audience strategy · Retail offers · Dynamic creative

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Selected work reflects experience delivered through in-house, agency and independent consulting roles