dreamwork.Reaching travellers when a room matters most.
Extending personalised airport hospitality advertising into an airport hotel proposition.
Professional agency experience · Expanded Plaza Premium Group partnership
01 / The context
A stay designed around an airport journey.
Aerotel is an airport-hotel offering within the Plaza Premium Group portfolio. After initial airport-lounge activity, the broader advertising partnership expanded to Aerotel and airport concierge services.
02 / The challenge
Make airport accommodation relevant at the right time.
An airport hotel is a specialised hospitality proposition. The commercial opportunity was to reach travellers whose journeys could make accommodation around the airport useful. The published account does not detail exact target audiences or booking windows.
03 / Our approach
Turn timely offers into a clear reason to book.
The published campaign material shows Aerotel advertising built around accommodation offers and direct booking calls to action. Examples feature limited-time savings, festive promotions and an additional Smart Traveller incentive.
The creative direction pairs airport-hotel imagery with clear offer information, helping travellers understand the value of booking a stay. Countdown-style advertising reinforces urgency during promotional periods.
04 / What we did
An offer-led creative programme for airport accommodation.
The published case-study artwork includes Aerotel display ads with hotel-room imagery, savings-led messaging, seasonal campaign concepts and “Book Now” calls to action.
Aerotel was introduced as the hospitality partnership expanded beyond lounges. The first Aerotel campaign was reported separately from the original lounge programme.
05 / The impact
6.07 reported ROI on the first Aerotel campaign.
The published partnership case study reports ROI of 6.07 for Aerotel against a target of 2. This is an Aerotel-specific result, separate from the earlier Plaza Premium lounge campaign.
The source defines ROI as (revenue minus media spend) divided by media spend; it does not publish Aerotel booking counts or an incremental lift study.
06 / The takeaway
A connected approach can expand with the business.
Relevant audience strategy can support different offerings within the same hospitality portfolio, but each product deserves its own objectives, measurement and performance story.
Relevant audience strategy can support different offerings within the same hospitality portfolio, but each product deserves its own objectives, measurement and performance story.
Professional agency experience. Public campaign information is presented as wider agency work, not a direct Dreamwork contractual engagement or a claim of sole ownership of every campaign workstream.