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An integrated acquisition and content approach connecting advertising interest with consultation bookings and clinic visits.
Independent consulting experience · Singapore · Approximately six months
More meaningful outcomes.
A connected system from discovery to clinic attendance
01 / The context
A premium clinic needed a connected path from discovery to consultation.
For a premium aesthetics and wellness clinic in Singapore, potential customers move between search, social media and educational content before making an enquiry. Dr HAACH needed a coordinated digital presence that made the next step clear and measurable.
The engagement spanned approximately six months and brought together paid acquisition, landing-page development, content production and campaign reporting.
02 / The challenge
More enquiries were not enough.
A lead can be easy to acquire and still fail to convert into a consultation. The priority was to understand what happened beyond the click: which campaign approaches encouraged enquiries, which resulted in confirmed bookings, and which led to actual clinic attendance.
That meant connecting media and creative decisions with a practical reporting view of CPL, cost per booking (CPB) and cost per show-up (CPS).
03 / Our approach
Connect content, campaigns and conversion.
Rather than treating advertising, the website and social content as separate activities, the approach linked them into one customer journey: attract attention, build understanding, prompt an enquiry, and measure whether the enquiry became a visit.
Search + social → dedicated landing pages → educational content → consultation enquiry → booking and attendance reporting.
04 / What we did
The engagement covered practical work across the acquisition and conversion journey:
Google Search campaigns
Built and managed search campaigns aimed at people actively exploring clinic services.
Meta campaign management
Planned, bought and optimised social advertising against enquiry and downstream signals.
Dedicated landing pages
Developed service-specific landing pages to improve relevance and clarify next steps without relying on a one-size-fits-all experience.
End-to-end content creation
Developed social content strategy and scripts, coordinated shoots, edited video and published content.
Full-funnel tracking
Tracked leads, consultation bookings and clinic show-ups alongside CPL, CPB and CPS.
Weekly reporting
Reviewed campaign and creative performance weekly to identify opportunities for optimisation.
05 / Beyond enquiries. Towards real business outcomes.
For Dr HAACH, generating leads was only the beginning.
The real objective was to turn advertising interest into confirmed consultations and actual clinic visits.
The Meta campaign breakdown recorded 8 bookings and 8 show-ups, at approximately S$547 per booking and per show-up. Different campaign approaches produced different levels of downstream conversion, reinforcing the value of looking beyond CPL alone.
The integrated approach connected media buying, landing pages, content creation and continuous reporting into a commercially focused acquisition system.
06 / Making marketing matter beyond the click.
More leads don’t automatically mean more business.
For premium services, the true measure of acquisition is the journey from enquiry to booked consultation and attendance. Creative, campaign delivery and conversion reporting work best when they improve one another.
Because effective marketing isn’t just about acquiring leads. It’s about acquiring customers.
This case study describes independent consulting experience associated with Dr HAACH. February 2026 performance is campaign-reported and is not evidence of completed purchases or revenue.